Chevonne Xue
Product Designer & Entrepreneur based in Toronto.
Bridging Art, Community, and Tech.






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Spoor 
Spoor is an ethical e-commerce platform which provides transparent profit breakdown and eco-friendly products. Offer users access to their impact on society and environment, a more manageable and digitalized closet, and adapt to an ethical shopping behavior. 

1 Place Winner of Adobe Creative Jam x Patagonia 2021
Ideation Lead
Research
Ideation
User flow
wireframe
Prototype


Background
Fast fashion is a business model that producing replicate of high-fashion designs in low cost. But the low costs are often based on the exploitation. Apparel workers are among the lowest-paid people the the world. Many workers face unsafe working condition, long hours, low pay and other inhumane condition


Challenge

Our challenge was to design a third-party mobile app that informing consumers segment about brands that support living wages directly benefitting workers and their families. The solution must create a way to view measurable impact and/or progress.



Goal

Educates people on fair trade and sustainable consuming
Encourage consumer to make impact through their consumption
Gradually influence users to develop an ethical shopping behaviors
Prompt businesses to adapt sustainable  supply chain practices and business model


Solution

Ethical MarketplaceEthical icon
Products have icons to indicate the ethical programs they support

Transparent profit breakdown and other product detail
More details about the products on the product page, including transparency with profit breakdown and other production materials, the impacts you will make if you purchase the products, and details on the manufacturing place, specific to the factory.

Learn about ethical brands
A “learn about” section for each brand allows the users to acknowledge its effort as an ethical brand and continuous supporting it in the future


Know your impactGain awards through your purchase
Consumers can get awards through every purchase they make.

Easy-to-understand impact analysis
Data visualization provides consumers with an intuitive way to understand the impact they make.

A deeper understanding of why we need to take action
Consumers can learn more about different impact programs Spoor offers as well as the importance of take an action as a conscious consumer.


Manage Your ClosetSmart Closet
manage the users’ belongings systematically and logically, which lets users better understand their own shopping behavior and needs to make conscious shopping decisions in the future.

Trade in your clothes to support sustainable business
The clothes cycle function encourage users to donate or trade in their unwanted clothes, support resource cycling and the green economic.



Final Delivery
In the final round, I conduct a three minutes presentation, walk everyone through the journey of a first-time user on Spoor. Finally, we won the first place in the Adobe + Patagonia Creative Jam, which topped the field of 432 participants from 113 universities across the US, UK, and Canada.
Here’s some quotes from the finale judges:

• “I really like the recommended products wall. I think it’s a great guide for users who are looking for products that are made fairly to shop.” - Finale Judge, Mia Fabbri, Graphic Designer at Patagonia

Key Takeaway
Story telling has a magical powerAlthough we didn’t get the highest point during the first round design review, the presentation and the storytelling really brought our product to the next level. No matter how brilliant your idea or design is, it is always more important to let people understand the design goal and imagine the difference and outcome from the design.
The devil is in the detailAlthough we didn’t get the highest point during the first round design review, the presentation and the storytelling really brought our product to the next level. No matter how brilliant your idea or design is, it is always more important to let people understand the design goal and imagine the difference and outcome from the design.
User centric is the key, and we need more user feedbackWe didn’t have time to conduct first-hand research and usability testing due to the limitation of time. We would like to learn more about the user, their attitude toward ethical consumption, and their needs and pain points.


How we approach thisPersonas
Sketches
Interview notes 🔒
Usability tests results 🔒
Whiteboards
Wireframes
UI designs
Prototypes